BrainCraft

How Remixes Hijack Your Brain

YouTube, as a platform for creative expression, has inspired a new form of modern creativity. In this video essay, I explore how the remix, a product of this participatory creativity, hijacks your brain. Why do we love watching things we've probably already seen be reproduced in new ways?

How Remixes Hijack Your Brain

9m 17s

YouTube, as a platform for creative expression, has inspired a new form of modern creativity. In this video essay, I explore how the remix, a product of this participatory creativity, hijacks your brain. Why do we love watching things we've probably already seen be reproduced in new ways?

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